SAN SAN GEAR

25FW Editorial
Creative Direction, Production, Prop
Based on the 25FW season theme, “Way Finder,”
the editorial interprets the search for life’s direction through the concept of the game, Go. 
Divided into three chapters — Opening Moves, Midgame Flow, and Replay — the narrative begins with models placing their first stones at the starting coordinates. From there, intuition and logic alternately shape the flow, ultimately leading to a reflective journey of retracing past choices and contemplating the next move.





© Studio TUH 2024
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