New Balance

NB U0509 Release Presentation
Art Direction, Space Design, Production
A presentation project held at the Seongsu store to celebrate the release of the New Balance U509.
Ice dyeing symbolizes the process of creating new harmony through the meeting of individual personalities and New Balance. The fabric objects dyed around the New Balance U509 are inspired by how the brand infuses each person‘s identity.


© Studio TUH 2024
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