Art Direction, Object Design, Production
PUMA and SAN SAN GEAR
Oct 2025
By contrasting the intimacy of a residential setting with unfamiliar circulation and materiality, we directed a moment where visitors physically experience the act of bypassing.
A series of scaffold-and-line modules anchor the space as its core element. They materialize the idea of “BY-PASS,” acting as sculptural objects that express speed while also forming symbolic pathways.
On the upper level, the display area and its sculptural elements visualize the formal and functional qualities of PUMA’s Talon and Mostro, highlighting the essence of each product line through spatial expression.