Brand Identity Design
Creative Direction, Graphic Design, Applications Design
Inspired by the slogan FLUFFY EVERYDAY, we designed a logo that reflects the brand’s core values of minimalism and softness, featuring intuitive forms and gentle curves.
A versatile range of tone-on-tone color palettes was introduced to emphasize the brand’s flexibility.
As an extension of the brand identity, we created practical applications such as hang tags, labels, and basic packaging to be used across products.